Effective Advertising?

Over the past two weeks I have sung this short advertising jingle about 10 times per day:

But I do not like fish sandwiches. There is only a 1 .2% chance I will ever eat a McDonald’s fillet of fish sandwich in my lifetime. So in this case the ad is like Geico advertising. It amuses me–and probably makes me like the company a bit more–but will not directly lead to any sales.

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